Related eBooks The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a
Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers
Have you ever noticed how a beach looks completely different after a storm? Carefully-built sand sculptures are washed away, and the shore is littered with seaweed and debris. A similar fate awaits a brand’s search landscape following a corporate crisis. Social media profiles, positive articles, and favorable reviews could be swept away and replaced with
Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping
I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now.
Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing
[embedded content] Churchill is relaunching its brand with a new look and feel, and a campaign that aims to modernise perceptions and help it stand out in a crowded insurance market where price has come to dominate. A new campaign, created by agency Engine, invites people to ‘Chur-Chill’. Its nodding brand mascot, Churchie, has been
British luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community. As the Brexit saga rumbles on and the 31 October deadline looms large, businesses across the UK are negotiating how to operate in
Twilio SendGrid’s Email Validation API, which was launched in beta earlier this year, is now generally available to customers with Pro and Premier Email API plans. The API allows developers to integrate in order to catch potential typos, inactive email addresses and share email accounts among other criteria that can damage your brand’s sending reputation
This video recaps a key lesson in our free Email Marketing Certification: https://bit.ly/2LdYAlB Are you trying to achieve a measurable return on your email marketing investment, grow and retain your email subscribers, and remain compliant with the ever-changing email regulations? Email marketing is complex. In this video we’re going to show you the solution to
Tesco is introducing a subscription element to Clubcard as it looks to drive loyalty and boost customer lifetime value by bundling together its grocery, mobile and bank offerings. Tesco is launching a subscription scheme centred around the big basket shop as it overhauls its Clubcard loyalty programme to better integrate its grocery, mobile and banking
Device identity resolution provider BounceX has announced that it will be expanding its partnership with email marketing, automation and marketing software provider, Emarsys. The partnership includes a strategic integration between BounceX and Emarsys that is said to support revenue growth with intelligent acquisition tactics and connected customer journeys for the companies’ mutual customers. The BounceX
LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally Tuesday. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. Refreshed dashboard includes audience forecasting insights. LinkedIn
Get an inside look at what it’s like to work on HubSpot’s Product Team. We’re always looking for talented engineers, designers, and product managers to come build with us! Check out http://product.hubspot.com/hiring
The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger. Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. How it works. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business
A Simple Hack to Finding the Right Keywords to Rank #1 on Google For (The best Free Tool) // If there’s one SEO lesson you need to learn about ranking #1 on Google, it’s this: the more traffic you get to your website, doesn’t mean the more sales you’re going to generate. If you’re going
HubSpot Academy provides you with the free education to grow your business and your career: https://bit.ly/2Yji1wN HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service education. We are people – just like you – knowledgeable in all things inbound to help you and your business grow. All our training is done
[embedded content] When Carling launched its ‘Made Local’ marketing campaign at the beginning of this year, many people assumed the beer brand had a new brand purpose. The campaign, its first on TV in more than two years, champions local pride. It celebrates the brand’s hometown Burton-on-Trent and the people who live and work there,
Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. Its latest test, announced Monday, is aimed at giving brands tools to build excitement around upcoming products their fans
From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education. September 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share