Video Marketing

This role originally appeared on Business Insider. UPS last December eliminated the role of the chief marketing officer, replacing it with a chief commercial and strategy officer who would oversee product management and business transformation. The news fueled articles and thought pieces on the demise of the CMO. The topic stokes big feelings and industry
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Fisker, the California-based automotive electric vehicle (EV) start-up, has encountered a twist in its finance share saga. An unnamed automotive company has stepped out of major share talks, leaving the company’s future unknown. Fisker’s share talks collapse Fisker’s Newsroom released a statement last week, stating the company “is in continuing negotiations with a large automaker
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Opinions expressed by Entrepreneur contributors are their own. Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.
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The Royal Family and Buckingham Palace have been in the middle of a public relations disaster over the last few weeks due to the speculation surrounding Kate Middleton — from her being “missing” to official accounts releasing edited photos. On January 17, Kensington Palace released a statement claiming that Middleton had undergone a successful abdominal
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International Franchise growth +2,010 International Franchise growth +1,980 International Franchise growth +1,016 International Franchise growth +631 International Franchise growth +554 International Franchise growth +320 International Franchise growth +259 International Franchise growth +242 International Franchise growth +241 International Franchise growth +223 International Franchise growth +162 International Franchise growth +157 International Franchise growth +134 International Franchise growth
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One New York University student is going viral after admitting they spend $500 commuting every weekend to a six-month hospitality internship — in Naples, Florida. Vincent Campanaro, a first-year student at NYU’s Stern School of Business, appeared on FOX Business’ “Varney & Co.” last week to talk about the decision to work for the semester
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs spend a lot of time on their phones. Whether checking email and business-related text messages or browsing
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SpaceX is making headlines, and this time, the drama isn’t about CEO Elon Musk — or Mars. Kelvin Rodriguez-Moya, 35, was arrested for allegedly illegally trafficking 675 SpaceX Starlink terminals he had purchased with stolen credit card information and hacking existing customers. Starlink terminals are mostly used to bring internet access to remote areas around
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Google, the Geneva Science and Diplomacy Anticipator (GESDA), and XPRIZE launched a competition Monday that will award $5 million over three years to teams who can find real-life applications for quantum computers. Quantum computers process information differently from the regular, classical computers in use today, which allows them to complete certain tasks in shorter periods
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This Side Hustle Spotlight Q&A features Zach Downey, owner and CEO at Distinctive Vending, which operates cotton candy machines in high-traffic locations such as resorts and amusement parks. Image Credit: Courtesy of Distinctive Vending. Zach Downey. What were you doing before you started your side hustle, and why were you interested in entrepreneurship? While I
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Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving business landscape, a focus on risk management cannot be overstated. However, with the rapid pace of innovation, the rise of cyber threats, regulatory ambiguity and geopolitical complexities, the traditional one-size-fits-all approach to risk management is no longer sufficient. Today, businesses require a bespoke strategy
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A TikTok highlighting price increases at IKEA is going viral after one creator had an eye-opening online shopping experience at the furniture retailer. A video by a TikToker named Jules has racked up over 1.3 million views after showing viewers what happened when she went to reorder a mattress that she first bought in 2021
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This article originally appeared on Business Insider. I’ve been in recruiting for nearly 10 years and a hiring manager for even longer, working in education, non-profits, and tech. When interviewing with a hiring manager as a candidate, my advice is always to be very discerning about what you share. Like in any other conversation, you
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