Video Marketing

Opinions expressed by Entrepreneur contributors are their own. Since its inception in 2005, YouTube has grown in monumental proportions. Today, YouTube has 1.7 billion unique monthly visitors, and 62 percent of its users access the platform daily. The only site visited more than YouTube? Google. If you’ve been considering starting a YouTube Channel to boost
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Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily
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Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. That being said, 14% of businesses are still
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Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is the
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Opinions expressed by Entrepreneur contributors are their own. Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps that trace their roots to a place
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring
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Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. The key to this partnership is Sounder’s Audio Data Cloud, which uses AI and machine learning tools to enable
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Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article). But practically speaking, is there such a thing as a digital experience platform? As Tony Byrne of
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YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans
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CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need
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Senior marketers have a never-ending list of priorities: Streamline operations, build loyalty, deliver rewarding customer experiences, build lead volume, drive conversions, retain customers, boost ROI… and on it goes. Marketing technology is your key to achieving these critical objectives. Attend The MarTech Conference, online March 29-30, for FREE to discover dozens of cutting-edge tools, technologies,
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Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. Why we care. The
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CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at approximately $160 million. Bringing together the measurement capabilities of these companies will aim at establishing a new standard for cross-platform measurement, or a
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