The activist, actress and director believes marketers have great power to impact behaviour and they must take that responsibility seriously. Rose McGowan highlighed the issue of women too often being shown doing household chores in advertising. Rose McGowan has warned marketers to really think about the products they are selling and the messages they are
Marketing News
A few years ago, while having a mild panic (who am I kidding it was a full-on meltdown) about my age, I realised that one of the advantages of advancing years is that I now give fewer flying…flamingos. I have had to deal with a lot of ‘stuff’ over the years: no money, losing my
Only 10% of brands in the UK have a net promoter score (NPS) of 40 or more, with logistics, energy and water emerging as the worse sectors for delivering on customer satisfaction. Insurer NFU Mutual (70) is the company with the highest NPS in the UK, according to Bain & Company’s first UK Consumer Study
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Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated reports & briefings from Econsultancy
John Lewis and Waitrose merge to become the ‘Future Partnership’ John Lewis and Waitrose is merging its operations from February 2020 to become a single business under a new strategy to be known as the ‘Future Partnership’. It is all part of their parent company the John Lewis Partnership’s (JLP) strategy to bring the two
[embedded content] Churchill is relaunching its brand with a new look and feel, and a campaign that aims to modernise perceptions and help it stand out in a crowded insurance market where price has come to dominate. A new campaign, created by agency Engine, invites people to ‘Chur-Chill’. Its nodding brand mascot, Churchie, has been
British luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community. As the Brexit saga rumbles on and the 31 October deadline looms large, businesses across the UK are negotiating how to operate in
Tesco is introducing a subscription element to Clubcard as it looks to drive loyalty and boost customer lifetime value by bundling together its grocery, mobile and bank offerings. Tesco is launching a subscription scheme centred around the big basket shop as it overhauls its Clubcard loyalty programme to better integrate its grocery, mobile and banking
[embedded content] When Carling launched its ‘Made Local’ marketing campaign at the beginning of this year, many people assumed the beer brand had a new brand purpose. The campaign, its first on TV in more than two years, champions local pride. It celebrates the brand’s hometown Burton-on-Trent and the people who live and work there,