Marketing News

McDonald’s fires CEO over consensual relationship McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week. The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details
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Facebook will not revise its targeting policies ahead of the UK general election, reaffirming its view that the transparency it provides on political advertising far exceeds that available in the offline world. “Political targeting is nothing new,” stated Facebook head of UK public policy, Rebecca Stimson, speaking on a press call yesterday (7 November). “Political
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[embedded content] The job of B2B marketing is often thought of one-dimensionally as generating leads and a sales pipeline to keep a brand’s revenue machine churning. However, earlier this year, Marketing Week and The Marketing Practice collaborated on new research into effectiveness in B2B marketing, which uncovered how successful brands are more likely to plan
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[embedded content] 1 November: Very tugs at the heartstrings in community cartoon Very is encouraging consumers to “get more out of giving” for its Christmas campaign, which this year takes the form of a community-focused cartoon. ‘Pass the parcel’ shows the story of a community that comes together to give Sidney, a lonely older man,
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Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated reports & briefings from Econsultancy
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Marketers trying to deliver greater impact for their brand and enjoy increased influence in their organisation should be as passionate about internal marketing as they are external, according to one CMO who has made the step up to CEO. Although having responsibility for P&L and driving growth is important for those marketers looking to step
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The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort. We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing
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Everything you do outside of communications impacts on the consumer experience “It’s lovely to see our C-suite colleagues don’t share [our doubts]. On the whole they are not the ones saying marketing doesn’t deserve a seat at the table. Bizarrely it’s marketing people doing that, we really shouldn’t.” Salesforce’s vice-president of marketing in the UK
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Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated reports & briefings from Econsultancy
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Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity”  helped him lead one of the UK’s biggest business turnarounds. ‘German discounters’ and Aldi and Lidl have become synonymous in the retail world. But not for Tesco, which will only refer to the competition as ‘German retailers’. And there is strategy behind the
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