Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site. The department store is serving a series of mobile ads targeted by location, which direct users to its branches, in conjunction with O2’s mobile marketing arm O2 Media. The campaign consists
Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site. The department store is serving a series of mobile ads targeted by location, which direct users to its branches, in conjunction with O2’s mobile marketing arm O2 Media. The campaign consists
House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site. The department store is serving a series of mobile ads targeted by location, which direct users to its branches, in conjunction with O2’s mobile marketing arm O2 Media. The campaign consists
Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. Brands need to do more to tackle environmental impact of their products More than 70% of UK consumers agree that the response from businesses to tackle the environmental damage to our planet
Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four years in negative territory and with only a clear result in the general election likely to offer retailers a pre-Christmas boost. GfK’s monthly consumer confidence
The streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street. A couple of years ago a New York Times journalist joined the snaking line outside the Supreme store in Lower Manhattan, New York to gauge the mood of young skatewear obsessives and
Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental footprint, finding friendlier ways to travel is moving up the agenda. Realistically most people aren’t going to stop flying. Nor should flying become the
If marketers are really committed to weaning themselves off short-term ROI and prioritising long-term growth they will need to get the C-suite on-side. Marketers’ obsession with maximising ROI is killing businesses and should therefore be tempered with an equal, if not greater, obsession with growth, says effectiveness expert and consultant Peter Field. He argues that
Return on investment is the metric of choice for many marketers looking to define the success, or failure, of their latest campaign. But what if a focus on short-term gains is jeopardising the potential for future growth? Return on investment (ROI) has become close to an obsession in marketing in 2019. Finding a formula to
The pulling of each measurement lever at each stage should carry a different strategic objective, sticking to one is just daft. The demand for marketers to be more robust in the measurement of the value of what they oversee dates back decades. Indeed, Philip Kotler’s 1967 Marketing Management textbook was an attempt to put the
Gap’s Old Navy brand to switch to brand building after admitting to short termism Gap says it will spend more on long term activity for its Old Navy brand after seeing sales dip 4% in its last fiscal quarter. Speaking to analysts following its third quarter sales results, CFO Teri List-Stoll, admitted it has focused
Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This year, however, Coca-Cola is bigger than before. Alongside the activity we’ve come to expect, there are a host of media firsts aimed at ensuring consumers
Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to
As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix. From the Chinese Wei Dynasty rating the performance of the royal family in the 3rd century; to a 13th-century Venetian merchant sailing vessel monitoring the efficiency of buying and
[embedded content] Many years ago I bumped into someone wearing a grey T-shirt with the word ‘dyke’ above a traditional Nike swoosh. Intrigued, I asked the wearer about her arresting clothing and she told me she bought it at Gay Pride a year earlier I came across a few more of these shirts – ‘Fag’n
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McDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’. [embedded content] McDonald’s is celebrating the power of imagination in its Christmas ad, which sees a reindeer brought to life by a young girl’s imagination. ‘Archie the Reindeer’ tells the story of a young girl called Ellie who tries
John Lewis and Waitrose team up in Christmas ad first [embedded content] You may have seen that John Lewis and Waitrose have a joint Christmas advert out. Just in case you haven’t, it features a cutesy fire-breathing dragon called Edgar and clocks in at two and a half minutes. Teaming John Lewis’s “thoughtful giving” with
Tesco is launching a Christmas campaign to celebrate its centenary year by showing a time-travelling delivery van and its driver, who journey through the decades. Created by BBH London, the ad takes inspiration from the film Back to the Future with a delivery van that is transported back through time when it is hit by
It was meant to be the bright, transparent alternative to the murky, old-fashioned world of credit card companies. When Apple launched its much-vaunted Apple Card in America back in August there was a tremendous surge in applications for the new product. A month into its launch, Bloomberg reported that the card had already amassed some
The two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas. John Lewis and Waitrose have teamed up on a Christmas marketing campaign for the first time to tell the story of an excitable young dragon who keeps
As chief growth officer of Mars, Berta de Pablos is dedicated to eliminating stereotypes, but as a junior marketer one senior leader’s advice to get rid of her accent and adapt her leadership style nearly changed the course of her career. When looking back at Berta de Pablos’ high-flying career, largely spent climbing the ranks
[embedded content] Sainsbury’s is celebrating the culmination of its 150th year with a bold brand campaign that takes viewers back to Victorian England to consider how Christmas traditions such as Santa Claus and stockings could have come about. The campaign, created by Wieden+Kennedy London, first airs this evening (12 November) during Emmerdale on ITV. It