Marketing News

Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site. The department store is serving a series of mobile ads targeted by location, which direct users to its branches, in conjunction with O2’s mobile marketing arm O2 Media. The campaign consists
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House of Fraser is ramping up its mobile strategy by taking part in a pilot location-based ad campaign and launching a new mobile site. The department store is serving a series of mobile ads targeted by location, which direct users to its branches, in conjunction with O2’s mobile marketing arm O2 Media. The campaign consists
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Men are twice as likely to reach the top marketing positions than females, an imbalance most likely due to women having children, which sends out a “poor message about equality within the industry”, according to research by specialist marketing recruiter EMR. Just 7 per cent of females reach the top marketing roles, compared with 18
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If marketers are really committed to weaning themselves off short-term ROI and prioritising long-term growth they will need to get the C-suite on-side. Marketers’ obsession with maximising ROI is killing businesses and should therefore be tempered with an equal, if not greater, obsession with growth, says effectiveness expert and consultant Peter Field. He argues that
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Return on investment is the metric of choice for many marketers looking to define the success, or failure, of their latest campaign. But what if a focus on short-term gains is jeopardising the potential for future growth? Return on investment (ROI) has become close to an obsession in marketing in 2019. Finding a formula to
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Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
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