How Apple’s iOS 14.5 Release Could Impact Advertisers

Apple’s iOS 14.5 release had a huge impact on advertisers. The new update eliminates the ability for advertisers to track if someone clicks their ads, meaning that they’ll need to rely more heavily on other metrics like impressions and conversions. In this video, I share how you can prepare for these changes so your company doesn’t miss out on revenue opportunities.

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Video Chapters:
0:00 The Opt-In
0:11 Apples iOS 14.5 New Features
0:27 App Tracking Transparency
0:38 What are Identifiers for Advertisers?
01:45 The Opt-In
2:16 Why would Apple do this?
2:38 What can you do to make sure iOS 14.5 doesn’t mess with your ads?
02:51 Target Android Devices
03:23 Prioritize Most Valuable Conversion Events
04:08 A Final Warning

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #IOSupdate #digitalmarketing

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