2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming While growth for some subscription services slow down, like for Disney+, old standbys like
Month: December 2021
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the world has increasingly shifted toward online businesses, it’s absolutely essential that all entrepreneurs have a digital marketing
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads
Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels of search and social. The costs are rising, and profit margins are diminishing. Given this, DTC brands will find it daunting to capture high lifetime value (LTV) customers, and
I love Chrome extensions. They can make your life a lot easier, especially as a marketer. And you know what? Today I’m going to help you get better results in less time. Today I’m going to teach you 14 Chrome extensions that’ll save you hours on your SEO work and help you get your results
Opinions expressed by Entrepreneur contributors are their own. It’s safe to say that Covid-19 has had a huge impact on the world. The impact, in most cases, has been negative. Lockdowns, people getting sick, mandatory vaccinations, forced Government spending and more. But is there any upside to this whole mess? One industry that has grown
Customer Service Training Tip – Don’t Ignore Mistakes: It’s easy to ignore small mistakes, especially when you don’t feel the blow-back will come back on you. But to offer great customer service, we can’t accept mistakes, even if nobody would have noticed. It’s essential to have a standard of excellence. Watch this video for more
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a digital business world, digital marketing is more important today than ever. While you can trust agencies
Opinions expressed by Entrepreneur contributors are their own. With millions of business websites online, and millions more constantly being created, it’s essential to craft a strategy to stand out from the competition, and hiring a digital marketing company is one of the most effective ways to achieve this, especially for small or medium companies without
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all
Marketing is about to change in 2022. Are you ready? Today, I’m going to break down what’s going to change in marketing in 2022, the good, the bad and the ugly. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So let’s first go over the good, direct to consumer. D2C e-commerce segments will continually see a
Opinions expressed by Entrepreneur contributors are their own. With its fast-paced, attention-grabbing short-form video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms of recent years, TikTok also heavily favors early adopters. With some creators receiving millions of views on the first or second post with next
IGNITE launched in 2010 to address the lack of women in elected office by building a pipeline of next-generation leaders who are poised to flex their political power. Hear about HubSpot has taken its work to the next level online! ? The All-In-One Digital Platform for Nonprofits: https://clickhubspot.com/4as About HubSpot: HubSpot is a leading CRM
Image provided by STCHealth A few years ago, STCHealth, a vaccine intelligence company headquartered in Phoenix, AZ, realized it was getting overwhelmed with consumers’ questions. They didn’t have the support team in place to meet such high demand. That’s when their VP of Customer success began researching chatbot technology to help solve this problem. “He
Opinions expressed by Entrepreneur contributors are their own. “Four score and 7 years ago…” Those historical words have been reprinted and shared for over 150 years. But by President Abraham Lincoln’s own admission, the Gettysburg Address dismisses the use of words. I’m not joking. Here’s an excerpt: “The world will little note, nor long remember what
Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more leads, more customers and grow their businesses with explosive results. With 1,000+ happy customers and 400+ reviews
Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts. The packages offer a review of a brand’s total digital
The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords || If you think you’re in a competitive niche and the SEO strategies that I’m sharing won’t work for you, think again. What do you think is the most competitive niche out there? It’s SEO. I’m competing with other SEOs who know exactly what
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and when is it okay to be surveilled? As our
Opinions expressed by Entrepreneur contributors are their own. When it comes to brands on TikTok, the most popular ones seem to share some secret ingredient that makes them more watchable, engaging and relatable. They’re not all recipes, even though some of them might guide you to make the neatest folded tortilla wraps or the creamiest
Opinions expressed by Entrepreneur contributors are their own. A common belief is that founders need hefty sums to gain marketing results, but that is frequently not the case. Affiliate marketing — in which commissions are earned by others for promoting a company or driving a sale — is an affordable investment with a low-entry barrier, and
Opinions expressed by Entrepreneur contributors are their own. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea. Entrepreneurs? We’re different. We run lean and
Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. Customers can be “pinged” with coupons and special offers if they
The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming content on products and solutions across thousands of websites; Install Base: showing investment by accounts in competitive and complementary
Check out the complete list of November 2021 product updates on HubSpot’s Community here: https://clickhubspot.com/6ko Curious about what’s launching from HubSpot this month? Here’s a preview straight from the source. Operations Hub Enterprise is now available! With Enterprise, your team can generate tables of data that stakeholders can use to guide their own work. These
End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant
In this video, I’m going to give you 8 tips on how to write a good 30 second commercial video script. 1 – Keep the script under 500 characters. That’s about 80 words on average. Google search “character counter” to paste your script into some free tools. Or, if writing in Google Docs, go to
Good morning, Marketers, and do you have metrics for engagement? An intriguing insight from Colby Cavanaugh at Integrate: B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. But performance is still measured in terms
Why you need a content marketing strategy – https://www.marketing360.com/content You have to capture mindshare before you can capture market share. Content marketing is a great way to do that. Every piece of content you create is another piece of content you put into the digital streets of America waiting to be seen by your potential
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Think about your favorite brands. What do they all have in common? Well, a great product for one.