Month: November 2021

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You may think I’m crazy but one of the basics I teach about digital marketing is that it’s just like dating. Actually, marketing in general is like dating, isn’t it? When you’re marketing just about anything,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Emails are back! Who uses email marketing in the era of social media marketing?  You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The e-commerce and retail landscape has changed drastically in a short period of time — and it will only continue. In fact, it is projected that 91 percent of U.S. consumers will be online shoppers by 2023. The
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The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage. Consider this: about half of all Americans decided
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. With TikTok and Instagram Reels slowly conquering social media marketing, there’s no mistake: Short videos are in demand.   The average length for most, if not all, business videos is only six minutes long. And that number is
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You’re getting website traffic but no sales? Here’s why and how you can fix it. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Hey, everyone, it’s Neil Patel here for another Q&A Thursday I’m here with Adam from https://viewership.com/ Aniket created
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Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably. Not only is it now digital-first, except perhaps in the most intransigently traditional verticals,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the
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7 Marketing Tips for 2021 Dollars do not just evaporate and disappear during a recession. They simply change hands. They change hands to those that continue to market their business and adapt. It’s those businesses that capture the market-share and seize the opportunity the businesses that quit marketing or fail to adapt leave behind. Let’s
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A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said, “Your client is just using email. They don’t respect it.” Think about this for a minute. Email isn’t a commodity. If you misuse it, you will go to email
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MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s still all about email, isn’t it? Okay, that’s
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The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings FAST // You got a brand new website, you want higher rankings on Google. What should you do? There’s so much information out there, it’s so overwhelming. RESOURCES & LINKS: ____________________________________________ HelloBar: https://www.hellobar.com/ Subscribers: https://subscribers.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ Buzzsumo: https://buzzsumo.com/ Ahrefs: https://ahrefs.com/ SEMRush: https://www.semrush.com/
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Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you’ve hired an outside team to help craft one, you’ve likely had numerous meetings with writers, SEO experts and account managers to
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Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP in July. Colossus is a custom supply side platform geared to delivering a highly diverse marketplace to advertisers. It focuses
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Watch what is new on our HubSpot Product Spotlight and Get started with HubSpot: https://clickhubspot.com/dfi Curious about what’s launching from HubSpot this month? Here’s a preview straight from the source. HubSpot Payments is making the commerce process smoother than ever. Say goodbye to the days of disconnected tools frustrating your team and your customer, and
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“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content
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On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report shows a clear pattern in the top 20 most viewed posts and the Community Standards Enforcement Report shows that the prevalence of hate speech on Facebook has decreased for the fourth consecutive quarter.
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,
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