Epsilon brings multichannel messaging to the midmarket

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Customer engagement platform Epsilon has announced that it is extending its messaging capabilities by offering Epsilon People Cloud Messaging Essentials.  Linked to Epsilon’s Core ID identity graph, Messaging Essentials will allow midmarket companies to deliver individualized messaging to customers via email, mobile push, SMS and other channels.

Epsilon already offers Epsilon People Cloud Messaging for the enterprise. Messaging Essentials will similarly allow identities to be resolved and messages delivered across channels and in real-time. This reflects Epsilon’s explicit strategy of making technology developed for the enterprise available to smaller brands, and follows the release of CDP Essentials and Loyalty Essentials.

Messaging Essentials is packaged as quick-to-market, easy to use, scalable, and requires no long-term commitment. 

Why we care. Digital discovery and consumption is an opportunity for small and midmarket businesses to compete with the big names — as long as they can adopt affordable technology which doesn’t need to be implemented and managed by teams of consultants and engineers.

On its face, Messaging Essentials is built on two established enterprise solutions, Messaging and Core ID, so this release holds out the promise of powerful tech without heavy initial investment.

About The Author

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Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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