Month: June 2021

June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the
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This week’s Marketoon takes a hard look at the veracity of claims made by our modern day pitch-people, the influencers. Fishburne’s take: “Influencer marketing is a large and growing part of this widespread pursuit by brands to appear more authentic. This makes the fakery that is endemic to so much of influencer marketing even more striking.
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Here’s how to get started with passive income, the key to a comfortable retirement in today’s world. June 28, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Many Americans want to retire by age 67, and many of us would like to create wealth that we can pass down for generations.
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June 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function. In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication’s then 1.2 million followers. Occasionally, the executive editor would send me
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Get Started With HubSpot’s CRM Platform: https://clickhubspot.com/zcm HubSpot is the CRM platform that’s built for scaling companies. With fully integrated software for marketing, sales, customer service, content management, and operations — HubSpot makes it easy to align your teams, adapt quickly, and achieve adoption like never before. 📔 Grow Your Career and Business with HubSpot
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Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io
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As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a
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Learn How to Enhance/optimize your Youtube Videos for search: https://clickhubspot.com/OptimizeYoutube-seo Do you want to know how to enhance your Youtube videos in the second largest search engine? You might be surprised to know it’s YouTube. That’s because one-third of all online activity is spent watching videos. But with that much content, it can be difficult
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Advertising and analytics platform Innovid announced the addition of audio ad serving to its omnichannel delivery. With usage of digital audio rising since the pandemic lockdowns, and even earlier, advertisers are looking to leverage audio, and publishers are looking to monetize. One key to attracting more advertisers to audio is to measure and prove its
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ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on Apple devices. The aim? To protect its users’ privacy.  As you might expect, the reaction has generated two camps: The “sky is falling” folks say they will lose all insight into customer behavior. They won’t
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The institution in charge of Alejandro Gertz Manero reported that it received numerous complaints through its citizen service systems. June 10, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Attorney General’s Office (FGR) reported this Thursday that it opened an
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Like many pandemic-inspired consumer dining trends, the meal kit delivery services (MKDS) market has seen tremendous growth over the past year. That growth has been fueled by limited dining out options combined with consumers’ desire for healthy convenient meals. At the same time, many millennials who prefer homemade meals over fast food are also driving
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