June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the
This week’s Marketoon takes a hard look at the veracity of claims made by our modern day pitch-people, the influencers. Fishburne’s take: “Influencer marketing is a large and growing part of this widespread pursuit by brands to appear more authentic. This makes the fakery that is endemic to so much of influencer marketing even more striking.
Here’s how to get started with passive income, the key to a comfortable retirement in today’s world. June 28, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Many Americans want to retire by age 67, and many of us would like to create wealth that we can pass down for generations.
Do you want to learn how to sell anything out there? Today I’m going to teach you just that. I’m going to teach you how to sell me this pen – how to sell anything. “Sell me this pen” is a question you will often get on job interviews for sales positions, and you have
Teens have some inherent advantages when it comes to affiliate marketing, but adult affiliate marketers can learn a lot from their success. June 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing was once an exclusive opportunity for celebrities and big-scale influencers. Today, it seems as if everyone has
June 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function. In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication’s then 1.2 million followers. Occasionally, the executive editor would send me
Keywords used to be the be-all and end-all of SEO. If your clients’ sites contained enough keywords, you’d consistently drive traffic. Simple. Unfortunately, that led to companies trying to game the system with keyword stuffing. That’s why Google has spent the last few years placing an increased emphasis on behavioral analytics instead of just keywords.
Get Started With HubSpot’s CRM Platform: https://clickhubspot.com/zcm HubSpot is the CRM platform that’s built for scaling companies. With fully integrated software for marketing, sales, customer service, content management, and operations — HubSpot makes it easy to align your teams, adapt quickly, and achieve adoption like never before. ? Grow Your Career and Business with HubSpot
SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021. June 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Word-of-mouth marketing was the very first type of marketing, and it remains the most powerful for SaaS companies
Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io
As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a
Learn How to Enhance/optimize your Youtube Videos for search: https://clickhubspot.com/OptimizeYoutube-seo Do you want to know how to enhance your Youtube videos in the second largest search engine? You might be surprised to know it’s YouTube. That’s because one-third of all online activity is spent watching videos. But with that much content, it can be difficult
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Apple seems to be serious about this privacy thing.
Learn video and podcast creation to meet the newest generation of customers. June 17, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Advertising and analytics platform Innovid announced the addition of audio ad serving to its omnichannel delivery. With usage of digital audio rising since the pandemic lockdowns, and even earlier, advertisers are looking to leverage audio, and publishers are looking to monetize. One key to attracting more advertisers to audio is to measure and prove its
June 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world inundated with competition, many entrepreneurs and small businesses look to marketing “tricks” to get results. It can be tempting to seek the quick, easy click-throughs that come from a catchy headline, but you always pay a hefty price for
In the Marketoon this week, we look at the fine art of email nurturing campaigns. Fishburne’s take: “Marketing automation sometimes has the feel of an arms race. Every company has access to the same tools and similar prospects. This has resulted in an avalanche of generic semi-personalized communication.” Why we care: Email is a very old
It’s an easy way to engage with customers and build your customer loyalty. June 17, 2021 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce
Mailchimp, the marketing automation and email marketing platform for small businesses, today announced the release of new email templates, one of the most requested updates from its customers. The templates can be customized by marketers with no coding skills required. 21 new templates were made available for purchase today; more will follow, making up a
The creator economy has taken another few steps forward. For starters, Facebook and Instagram debuted a new set of features set to roll out over the next several months that appear to empower IG creators by helping them sell products and earn commissions. For instance, a native affiliate tool on IG will allow creators to
Last week saw a rebranding which erases a familiar name in the martech landscape. Kenshoo, the marketing insights and media activation platform founded in 2006 and serving major consumer businesses like Pepsico and Walgreens, rebranded as Skai. The new name hints at the AI capabilities of Signal Analytics, acquired by Kenshoo in December 2020. But
ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on Apple devices. The aim? To protect its users’ privacy. As you might expect, the reaction has generated two camps: The “sky is falling” folks say they will lose all insight into customer behavior. They won’t
Good morning, Marketers, sometimes using personalized messaging with consumers is getting too personal. It doesn’t help when the finer points are flubbed, as you’ll see in our first piece below. Are you setting up these messages to fail with your customers? It might be time to rethink how you’re using data, and we have some
The institution in charge of Alejandro Gertz Manero reported that it received numerous complaints through its citizen service systems. June 10, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Attorney General’s Office (FGR) reported this Thursday that it opened an
There are many tools on the market that help create relevant and personalized messaging for your customers. But without an agile approach to digital marketing, your business may still be challenged with getting people to take action. Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, social media means different things to different users. The same
Like many pandemic-inspired consumer dining trends, the meal kit delivery services (MKDS) market has seen tremendous growth over the past year. That growth has been fueled by limited dining out options combined with consumers’ desire for healthy convenient meals. At the same time, many millennials who prefer homemade meals over fast food are also driving
Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Compliance has emerged as one of the most essential factors to
Manage and optimize your GMB listing with – https://www.marketing360.com/listings In this video we walk-through 15 simple steps to optimizing your Google My Business Listing (GMB) to rank higher and faster. 1 – Business Name 2 – Primary Category 3 – Secondary Categories 4 – Address 5 – Service Areas 6 – Business Hours 7 –