The NFT bandwagon: Marketoon of the Week

Affiliate Marketing

Today we’re kicking off our weekly syndication of Tom Fishburne’s witty takes on modern marketing by poking fun at one of the shiniest of shiny objects: NFTs.

Fishburne’s take: “Before thinking how to create NFTs, it’s important to start with why NFTs would actually matter to our particular brand and our particular customers. Most brands don’t have ‘vast legions of devoted customers’. And ‘internal creativity’ and ‘external interest’ — are rarer commodities than we often think. Most people don’t think about most brands nearly as much as most marketers think they do.”

Why we care. Gary Vee might be all-in on NFTs, but you don’t have to be. Fishburne is right that celebrities and iconic brands may find a new revenue stream here, but don’t let that distract you from the primary reason content marketers create: To build value for the brand, service or product that is behind your content.


About The Author

image

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.

Products You May Like

Articles You May Like

5 Ways to Network Your Way to Business Growth and Wealth
Woman Allegedly Fired for ‘Theft’ After Eating a Sandwich That Was Leftover From a Meeting
These Are the Top 6 AI Threats to Your Business Right Now
I Tested the ‘Invest As You Shop’ App to See If It Really Makes Investing Less Intimidating
Decoding January’s Unexpected Inflation Report

Leave a Reply

Your email address will not be published. Required fields are marked *