Today we’re kicking off our weekly syndication of Tom Fishburne’s witty takes on modern marketing by poking fun at one of the shiniest of shiny objects: NFTs.
Fishburne’s take: “Before thinking how to create NFTs, it’s important to start with why NFTs would actually matter to our particular brand and our particular customers. Most brands don’t have ‘vast legions of devoted customers’. And ‘internal creativity’ and ‘external interest’ — are rarer commodities than we often think. Most people don’t think about most brands nearly as much as most marketers think they do.”
Why we care. Gary Vee might be all-in on NFTs, but you don’t have to be. Fishburne is right that celebrities and iconic brands may find a new revenue stream here, but don’t let that distract you from the primary reason content marketers create: To build value for the brand, service or product that is behind your content.