How to Understand the Facebook Algorithm (In 2 minutes)

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The algorithm’s number 1 priority is to connect Facebook users to content that is most relevant to them—think content from friends and family, or content they’re likely to engage with. Your business probably doesn’t fall into the friends or family category, so your focus is going to be on creating content that drives engagement—reactions, clicks, likes, and shares. The algorithm will PRIORITIZE content with tons of engagement.

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