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A lot of people are selling products and services for $5, $10 online. But when you have products or services that are in the thousands of dollars, you need to sell them differently. This is because it’s not as easy to convince someone to whip out their credit card, or wire you a few thousand bucks.
The first thing you need to do is collect emails.
If you don’t collect emails, you’re not gonna be able to build a relationship with your website visitors.
The difference between selling something for cheap or expensive is that when you sell something for an expensive amount of dollars, they need to be comfortable with you and get to know you.
By collecting an email address, you can get to know your website visitors and readers over time. You can email them, drip them with information, case studies, success stories.
So that way they’re comfortable with you, your product and your service, and they’re much more likely to buy your high ticket product or service.
If you’re trying to figure out how to collect emails, you can use Hello Bar to do this. It’s simple and it’s free. The possibilities with Hello Bar are endless.
The second strategy that you need to follow is drive people to a webinar. See, when someone signs up for a webinar and you educate them for 30, 45 minutes, and then you sell them on your product or service, they’re much more likely to buy.
If you look at my websites, I have a lot of options when it comes to webinar registrations. My home page has a webinar option. That one little thing, allows people to get to know me for 45 minutes to an hour.
The third strategy I have for you, is using long sales pages. If you look at my consulting page on NeilPatel.com you’ll notice that I’m telling a story. When I tell a story, and integrate case studies and results within, there are testimonials, it makes people feel so much more comfortable with me they’re much more likely to buy.
And when you’re using long form sales pages, or even short form sales pages with storytelling, you have to always include case studies and testimonials. Without that, people are less likely to convert into a lead or a paying customer, especially for big ticket sale prices.
And last but not least, if someone becomes a lead or they try buying online, you want to try to follow up with them with a sales rep.
Because if someone buys from you once, you can upsell them into more products or services. Or if they become a lead, your sales reps can get on the phone with them, make a customized presentation, and convince them to close into a customer.
This is by far the best money to make money online.