Leadership Training – How to Evaluate Employees – 3 Easy Tips

When it comes to evaluating employees there are a lot of metrics, numbers, and milestones to pay attention to but it really comes down to 3 areas: attitude, effort, and performance. Let’s break those down!

1- Attitude – If somebody has a poor attitude, be very short suffering. Require they fix their attitude immediately. If you carry around somebody with a poor attitude, it does not matter how hard they work or how well they perform, they will pull down those around them at a far greater margin.

2 – Effort – If somebody has low effort, be very short suffering. Require they fix their effort level immediately. If you carry somebody with low effort, even if their attitude and performance are strong, they will pull down the effort level or attitudes of those around them at a far greater margin.

3 – Performance – If somebody has poor performance, but their attitude and effort are strong, be very long suffering, continue coaching them, teaching them, investing in them until they either find success or realize they are not a good fit. Try to move them to another position if that’s an option. That said, you can’t keep them forever, so set minimum standards of performance somebody needs to achieve in order to stay in their position.

Bonus tip – Be clear and direct when you communicate the areas you’d like to see the employee do better! It doesn’t do anybody any good if you sugar coat it.

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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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