Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain who marketers need to find their “who” in order to be successful.
One of the biggest traps marketers fall into is that they want to sell to everyone. You can’t. You don’t have enough time, and you don’t have enough money. And that’s good news, because now you can be specific.
Pick a “who” that has a problem they know they want to solve, a means to solve it, and you are able to keep your promise. If those 3 things are true, then marketing is easy.