HubSpot is integrated marketing software that helps your business get found online, convert leads into sales and efficiently analyze results.
Month: January 2020
Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,
Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also
Please see our recent “What is HubSpot?” here: https://youtu.be/hP34oHx68g0 Transform your marketing into something people love. Attract scores of high-quality leads with blogs, social media and search. Nurture sales prospects with the right content at the right time. Optimize your marketing strategy for inbound, request a free assessment: http://hubs.ly/y03KyY0
Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video —
#INBOUND13 http://inbound.com/ The INBOUND 2013 conference host, Dan Sally, shows off his tried-and-true outbound marketing tactics.
Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades suited their complexion. Users can then save the Pin for later shopping, or buy through the retailer’s site. Pinterest’s new Try On feature uses AR to let users view lipstick shades on themselves.
Discover tips and skills for building a digital empire. January 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you read
Byte, the long-awaited follow-up to Vine, launched in a surprise announcement Friday evening. The app is available in the app store for iOS and Android devices, positioning itself as a 6-second “looping video app” from Vine co-founder Dom Hoffman. dear friends, today we’re bringing back 6-second looping videos and a new community for people who
Ready to maximize your presence in the market by understanding your prospects’ Jobs-To-Be-Done? Watch the full lesson: http://bit.ly/2jZZPoE What is the “job” of a McDonald’s milkshake? That’s what Harvard Business School professor and disruptive innovation expert Clay Christensen asked when McDonald’s approached him looking to innovate on their milkshake product line. By uncovering the job-to-be-done
Does this rep have the sales skills to close true love? We think so – which is why we’re making them answer relationship questions with sales advice. ———- TRANSCRIPT: Love and sales… They’re not that different! [Music] Today, I’ll be taking anonymous dating questions from co-workers around the building, and answering them with some top
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. TikTok opens new LA office, Twitter adds emoji reactions in DMs TikTok levels up with
Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of
Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his parents’ eyes, businesses realized that email was a great way to turn contacts into customers. And, in the more than four decades since the first email marketing campaign, a lot has changed in the marketing
Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social commentator Matt Navarra, the new option features an @ symbol that only appears if your account has current mentions in other users’ public Stories. The feature
Email marketing isn’t dead — it’s evolving. New advances to email technologies are driving changes to how consumers read and engage with email, and email marketers are reimagining the ways we can create emails and leverage the inbox. Join me, Jen Cannon, with our special guest speaker April Mullen, director of strategic insights at SparkPost
Discover what it takes to create an omnichannel digital marketing strategy. January 20, 2020 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In
Learn about researching, outlining, writing, and editing with bestselling author Daniel Pink: http://bit.ly/2KDZ1Eg An executive summary is a brief overview at the beginning of your business plan, intended to grab the reader’s attention and summarize critical information regarding your company overview and upcoming short-term and long-term goals. In this video, we’ll walk you through how
From Facebook Ads to SEO, this course covers it all. January 17, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For businesses,
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests
There are over 1.94 billion websites on the internet. There are over a billion blogs on the internet. That’s roughly one blog for every seven people in this world. There are over four million blog posts that are being published each and every single day. Today, I’m going to answer the question of is blogging
LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. Invite to Follow. To help businesses grow their communities and reach new audiences, Page Admins are now able to invite first-degree Profile connections to follow their LinkedIn Page. Page admins are
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should
You want to be popular and build an audience. But how do you do it if you’re unknown? ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 0:05 How to Build an Audience Tip #1 Today, I’m gonna share with you how to build an
Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your
Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are
Check out our newer videos on our channel! About Us: https://youtu.be/oi0JZQECqg0 2016 Demo: https://youtu.be/8vzgpIkPX_E What if someone took all the hassle out of marketing? HubSpot’s all-in-one marketing software brings your whole marketing world together in one powerful, integrated system. Optimize your marketing strategy for inbound in a free assessment – http://hub.am/1oKXtWx. For more see our
LinkedIn is growing faster than previously expected, according to a new report from research firm eMarketer. In 2019, the number of monthly U.S. adult users increased by 8.8% year over year – up from eMarketer’s previous estimate of just over 7%. The new numbers are based on updated membership data from parent-company Microsoft and other
Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch the wind and test out the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep