Tip #1 – Build your organic presence on Google search and Google maps for your best keywords so you rank highly when the season comes!
Tip #2 – Build your social media brand awareness. Stay top of mind! When the busy season comes, you want people to think of you first! Try reminder campaigns — build a reminder email list! This huge email list can then be blasted once the season starts.
Tip #3 – Build a large retargeting list. Retargeting ads are much less expensive than outbound or inbound ads. So the key is to build a huge audience list prior to the season starting so you can run retargeting ads and people see you everywhere in the digital world!
Tip #4 – Try to fill your schedule before the season even starts! Test early bird discounts! Classes are filling fast! Save my spot! Etc.. The more you can fill your schedule the less you’ll need to invest in high-demand high-cost marketing during the season. This will generate a much better ROI!
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