It’s a comprehensive digital marketing education that every online business owner should have in 2020. December 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from
Month: December 2019
A step-by-step guide on how to extract and analyze the Facebook insights you need to make better Facebook content decisions, brought to you by HubSpot. Learn more about HubSpot and get a free demo today! http://www.hubspot.com/mydemo
It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of
Did you know that 81% of Americans use social media? Even more impressive, 65% of those users have made a purchase directly from social media. Think you don’t need to worry about your social presence? Think again. Step #1 – Choose your platform The most obvious choice is Facebook. In fact, nearly 3/4s of social
From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding
As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method of communication. We wanted to know what email marketers are really thinking about as we step into the next decade, so I put out a
If your customers don’t fit one mold, why should your sales team? Diverse teams close more deals and grow better businesses. The new type of sales leader hires team members from a variety of backgrounds that don’t always fit the traditional mold of what a salesperson should be. Learn how to attract, hire, and retain
Absolutely no technical expertise is required. December 22, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As anyone at Disney can tell
Today I’m going to share with you the number one reason 99% of your visitors don’t buy anything from you. If you’re struggling with Conversion Rate Optimization, I have the key to getting more of your traffic on your website converting into customers. RESOURCES & LINKS: ____________________________________________ 7 Cool Hacks That’ll Boost Your Conversion Rate
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand
Cover Google Ads, YouTube Ads, and LinkedIn Ads in one place. December 20, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether
How Many Blog Posts Should You Write Per Month? // Everyone says content marketing works, but how much content should you be creating? One of the questions I`m asked on a regular basis is how many blog posts per month is the ideal ratio, in terms of SEO, for anyone to publish on their blogs.
In many cases, the best time to invest in marketing is during your off season! Think about seasonal businesses like lawn care or landscaping or event planners and venues, child care once school is out, tree care, etc. When do you think people are starting to look into those things? At the moment they need
Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said
You can find us here: https://www.youtube.com/playlist?list=PLlw9qxNtFom31wZ-YDGXwPrA3R8pkefL5 Are you looking for HubSpot Academy’s YouTube Channel? Don’t worry! We have just moved over to the HubSpot YouTube Channel. You can still find free education to grow your business and career in the HubSpot Academy playlist on the HubSpot YouTube Channel. HubSpot and HubSpot Academy are combining our
It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of clients from disparate industries, from a direct-mail firm to a massive health care business to start-ups and established businesses. They all have one thing in common: a
Facebook’s app permissions dashboard. Facebook on Tuesday announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers to only request the necessary permissions for apps. The new tools will also help Facebook better understand how developers are using and accessing its platform, the
Do you have an ecommerce business? If so, Pinterest can be an AMAZING source of traffic for you! Here are 4 ways to use pinterest to grow your business Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ The first thing you
Turn a group of blog posts into a gated ebook, or take a webinar and cut it up into YouTube video clips. Become an expert content marketer by taking our full free content marketing course: http://bit.ly/2PTAA9q Let’s talk about the benefits and advantages of repurposing content. First, it gives you another opportunity to rank within
According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays that deal with or in deceit, aided and abetted by the advancement of technology and social media in the post-truth age. Erasing
Find more free marketing courses in HubSpot Academy: https://bit.ly/2F6Mkiy Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain how to reach your audience. In this video you’ll learn: how ideas spread, how to have practical empathy in your marketing in order to be an effective marketer, the role of ads
I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say they used it more frequently in 2019 than last year. And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. With so much
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook braces for privacy laws, #YouTubeIsOverParty accuses YouTube of censorship Facebook counts down to CCPA.
2 Easy Steps to ALWAYS Go Viral – How to Make Viral Ads, Viral Content and Viral Marketing Videos Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Wouldn’t it suck to write content that no one wants to read? Maybe you
Thinking about a job in sales? Take this free lesson to learn how to land your next sales job: http://bit.ly/2P2oEST Getting a sales job is a great choice for anyone who’s looking to start their career or break into a new industry. In this lesson, you’ll learn some reasons why a sales career is a
Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their
[embedded content] Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the video transcript: All right advertisers. Here’s the strategic approach you need to have for LinkedIn ads in 2020. Use the A-M-O strategy I like to use the
Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. Now available to Adobe Campaign customers, email senders can include dynamic AMP components in their emails. Why we should care Adding AMP for Email features directly to Adobe Campaign will help Adobe