Content marketing is extremely important for a small business today. It builds trust and traffic in a compounding way over time if you stay committed and consistent. These results dramatically grow your business and increase profitability. Tip #1 – What questions do your customers and prospects typically have? What do they want to know or
Month: November 2019
Blogging is a valuable part of a business engine. In fact the HubSpot blog gets +4.5 million views a MONTH. Learn how to create optimized blog posts so you can drive site traffic: http://bit.ly/2N58fwf *** When people first started blogging, they wrote personal accounts sharing their lives or their travels. And while people still do
Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This year, however, Coca-Cola is bigger than before. Alongside the activity we’ve come to expect, there are a host of media firsts aimed at ensuring consumers
Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns. Transactional emails from Magento can also now be sent through the iPost platform. The
Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone
Are you leaving money on the table by trying to fit your clients to standardized offerings and pricing? If every client is a unique, blank slate of opportunity, are your over-packaged solutions pressuring your margins? Do you want to learn how to sell deeper into your client organizations and get paid for the unique value
In this video I’ll share with you the best SEO tools for beginners. Do you find SEO confusing and hard? Don’t worry, we’ve all been there. But what if I told you that there’s a handful of tools that are amazing for beginners and will solve all of your SEO problems? Watch the video to
Want to make it rain sales? Check out these 5 modern sales tips to help make 2019 your best sales year ever! Tip #1 – Be a modern communicator! Find out where your lead likes to communicate (phone, email, text, direct message on LinkedIn, Facebook, Twitter, or Instagram) and communicate with them there! If you’re
Enroll in HubSpot Academy for more free online courses: https://bit.ly/2MVEri2 In HubSpot, there are objects that help you organize your data. The three key objects that are part of your sales process are: 1. Contacts 2. Companies 3. Deals In this lesson, you’ll understand how the HubSpot CRM is designed to help implement your sales
Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for Email, the dynamic content feature that allows users to interact directly within emails. The update is available to all G Suite editions and will be set to “on” by default. Users viewing emails through a third-party
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on bad accounts and spam. Last week, LinkedIn released its latest Transparency
80% of land is owned by roughly 20% of people. 80% of sales deals are closed by 20% of reps. 80% of what you wear is 20% of your wardrobe. Coincidence? Nope – it’s a surprisingly common pattern that appears frequently in nature and in society. So what the heck is the 80/20 rule and
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Anytime you do a Google search, what do you see? Well, of course you see a listings page, but you also see a title and description of each website. The title and description
Watch this video to learn 9 tips my Dad taught be on how to close more sales. Homepage Tips Covered In Video: 1) Stop Talking – Sales is more about listening than it’s about talking. Talk longer than an hour and you’ll drown the prospect 2) Stop Interrupting – don’t be too eager to make
This video is part of a free HubSpot Academy course on YouTube Marketing. Learn more: https://bit.ly/2GDM8Ia What is the YouTube algorithm and how can you take advantage of it? The goals of YouTube’s search and discovery system are twofold: 1. Help viewers find the videos they want to watch 2. Maximize long-term viewer engagement and
Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience
Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. First and foremost, in this age of smartphones and tablets, it’s critical that your emails are designed
Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. The update, which appears
For more on the fundamentals of digital marketing, check out this free guide: http://bit.ly/2kuJKeR Marketing has always been about connecting with your audience in the right place at the right time. Today, that means you need to meet them where they’re already spending time: on the internet. Enter digital marketing. In this video, you’ll what
You’re watching a lesson from HubSpot Academy. Finish the free lesson here: https://bit.ly/2X0pkJ2 Once you’ve decided there’s a need to implement a knowledge base, where do you start? How do you decide and prioritize what to write about? For those of you who don’t identify as good writers, how do you even write the article?
First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy —
As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix. From the Chinese Wei Dynasty rating the performance of the royal family in the 3rd century; to a 13th-century Venetian merchant sailing vessel monitoring the efficiency of buying and
For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for free The [expletive] who helped promote the Fyre Festival For those of us in e-commerce, influencers have just as dubious a reputation, either as gatekeepers to a coveted audience or
HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And, it’s 100% free, forever. Get free CRM here: https://bit.ly/2NET2jU Take your business to the next level. Learn what the HubSpot CRM can do for your business: http://bit.ly/2IooPAA Not all customer relationship management systems are built equally. The HubSpot CRM
Who says you have to build links to increase your rankings? Learn how to increase your search rankings WITHOUT link building. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google has over 200 factors that they use to determine a website’s
Whether you’re running ads on Google, Facebook, Instagram, doing billboards, magazine ads, the list goes on… it’s essential you have strong ad copy so you stand out! You want to stand out like a person in a red sweater in a crowd full of white sweaters. Here are 5 tips on how to write better
This video is part of a free HubSpot Academy course on YouTube Marketing. Learn more: https://bit.ly/2GDM8Ia You have your YouTube channel set up and ready to go, but how can you make sure your channel and your videos are going to be successful? Here are some tips to optimize your YouTube profile and the videos
[embedded content] Many years ago I bumped into someone wearing a grey T-shirt with the word ‘dyke’ above a traditional Nike swoosh. Intrigued, I asked the wearer about her arresting clothing and she told me she bought it at Gay Pride a year earlier I came across a few more of these shirts – ‘Fag’n
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