Marketing Agency: How to Unpack Agency Costs

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It’s critical to know how to market, sell, deliver, and grow your agency. Inbound empowers agencies. If you’re looking to grow your business and career, enroll in HubSpot Academy: http://bit.ly/2NY9Lfr

As an inbound agency, achieving profitability is likely your top priority. Having a healthy profit margin will help you do a number of things. And by adopting a retainer model, your agency will be able to forecast profits and develop a more repeatable process for delivery. This lesson frames the importance of positioning retainers over projects, explains how to develop a pricing model for your agency, and shows you what a retainer can look like.

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