It’s critical to know how to market, sell, deliver, and grow your agency. Inbound empowers agencies. If you’re looking to grow your business and career, enroll in HubSpot Academy: http://bit.ly/2NY9Lfr
As an inbound agency, achieving profitability is likely your top priority. Having a healthy profit margin will help you do a number of things. And by adopting a retainer model, your agency will be able to forecast profits and develop a more repeatable process for delivery. This lesson frames the importance of positioning retainers over projects, explains how to develop a pricing model for your agency, and shows you what a retainer can look like.