As an inbound agency, achieving profitability is likely your top priority. Having a healthy profit margin will help you do a number of things. And by adopting a retainer model, your agency will be able to forecast profits and develop a more repeatable process for delivery. This lesson frames the importance of positioning retainers over projects, explains how to develop a pricing model for your agency, and shows you what a retainer can look like.
It’s critical to know how to market, sell, deliver, and grow your agency. Inbound empowers agencies. If you’re looking to grow your business and career, enroll in HubSpot Academy: http://bit.ly/2NY9Lfr