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There are two options you have when buying Facebook ads… either you pay per impression or you pay per click.
Paying per impression is typically cheaper, assuming you are great at optimizing your ad.
Here’s how you optimize your facebook ads:
1. Have bright images that stand out. Or if you images blend in with Facebook’s color scheme, it also helps generate more clicks.
2. Optimize your text. If your text doesn’t have shocking or emotional value people are less likely to click.
For example, the ad text headline below (assuming you are selling green tea) is a great way to generate clicks.
7 Benefits of Green Tea (Number 6 Will Shock You)
3. Keep rotating up who you are advertising to. If you keep showing the same person the ad over and over again, they won’t just keep clicking on it. You need to rotate up your ad creatives and you need to adjust your target audience.
And that’s how you optimize your Facebook ad click through rate.