Tip #1 – What questions do your customers and prospects typically have? What do they want to know or learn? What types of things are they researching before they make a buying decision? Create a list of topics! Create as many as you can. Try to create at least 52 topics (one for each week for the next year!) **Power tip: Make sure to SEO optimize your topic headlines. (Use the Google and YouTube search auto-fill dropdown to get ideas. Also try a Chrome Extension called Keywords Everywhere to get ideas as you search Google).
Tip #2 – Schedule your topics for the next year (1 per week). Put somebody in charge of creating content for each topic. If you’re going to do it yourself, make sure to schedule time for it! The goal is to create at 1,000 words of written content supported by nice visuals and ideally a short video like the video I’m doing right now! Make it fun, short and educational.
Tip #3 – Plan to post your content on your website and/or blog (optimized for SEO), social media (the channels that make the most sense for your business), email campaigns (sent to relevant list/contacts).
Tip #4 – Promote your content. Obviously SEO optimizing your content on your website, sharing on social media and sending via email will drive organic visibility and reach which promotes your content, but also consider allocating a small paid budget for each content piece to boost via search and social (ideally via retargeting campaigns to provide your past visitors value-add content, plus retargeting is very cheap!)
Tip #5 – Nowadays, content marketing is not something that can be skipped. It must be done. So if you or somebody else in your company can’t do it consistently and effectively you need to hire somebody to do it! If you need help, give us a call at Marketing 360, we’re SEO & content marketing experts! Commit on this 100%, not 98%!
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#contentmarketing #seostrategy #smallbusinessmarketing
Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!
Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/