Tip #1- Sell the want, not the what!
Think about the end goal of your prospects and restate that goal in a creative way. For example, for lawn care the goal is to save time and have a better looking lawn. So good ad copy could be “Finally, a greener lawn than your neighbors without lifting a finger”. A sign company might say “Your business deserves a sign that makes it proud and makes you money.”
Tip #2 – Spot check the competition!
When trying to come up with good ad copy, check out the ad copy used by other businesses in your space. What do you like? What do you not like? Use this information to inspire your ad copy and one up them!
Tip #3 – A/B test your ad copy
Test 2-3 different versions of your ad copy to see what works better. Whether it’s via an email campaign subject line, Google ad, social ad or what have you. Often times the ad we think will do best does not. So test!
Tip #4 – Keep it simple!
The shorter the better. Most people skim through your headlines in your content. So keep them short and sweet. The longer the ad copy the less effective. So don’t be wordy when it comes to the main headline.
Tip #5 – Match the ad copy throughout the conversion funnel
Often times the ad copy is good, but the next step of the funnel does not match. Such as a Google ad to the landing page or the Instagram ad to the landing page. Make sure the ad copy headline from the ad matches the ad copy headline on the landing page or you’ll see a higher bounce rate.
Bonus tip – Design does matter! Even with good ad copy, if the design of your ads is weak, it will not be effective. Make sure you invest in strong design and branding so you get the most value out of your ad copy.
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/