Do you know if your email marketing strategy is successful? Even so, do you know what is driving those results? To have an effective email marketing strategy, you need to know what works and what doesn’t.
This video dives into how to analyze your marketing emails, by getting advice from HubSpot Academy’s free Email Marketing Certification.
There are three types of metrics that you want to analyze and track:
1. Individual email metrics
2. Whole email marketing channel metrics
3. Return on investment.
These metrics will help you analyze the full picture of not only what is occurring on individual email sends, but also how your entire email marketing strategy is performing.