How to Use Video in Your Inbound Marketing Strategy

This lesson is part of a free online course on video marketing. Take the full course here:

Often, companies jump too quickly at the opportunity to create their first video.

Considering the time, money, and resources involved, video marketing can’t be an impulsive guessing game. Instead, you need to create a video marketing strategy that applies to every stage of the inbound methodology.

Your goal with video should be to attract your ideal audience, engage them with helpful, useful video content, and delight them to the point where they become promoters of your brand by sharing your content with their network.

In this lesson, HubSpot Academy Professor, Justin, walks us through the types of videos you can create for each stage of the inbound methodology and how to successfully implement them.

Products You May Like

Articles You May Like

No Worries, Gen Z! I Hated the 9-to-5 Work Schedule, Too. This Simple Mindset Shift Changed Everything.
Turn Your Work Stress Into Creative Fuel Using These 3 Expert-Backed Tips
Apple Moves to Sever Ties With Goldman Sachs — Here’s What That Means for Apple Card and Savings Holders
What Popeyes’ Viral Menu Strategy Can Teach You About Staying Relevant
Start a Lucrative Side Hustle in the Booming Pet Industry With These 5 Pet-Related Businesses

Leave a Reply

Your email address will not be published. Required fields are marked *