Often, companies jump too quickly at the opportunity to create their first video.
Considering the time, money, and resources involved, video marketing can’t be an impulsive guessing game. Instead, you need to create a video marketing strategy that applies to every stage of the inbound methodology.
Your goal with video should be to attract your ideal audience, engage them with helpful, useful video content, and delight them to the point where they become promoters of your brand by sharing your content with their network.
In this lesson, HubSpot Academy Professor, Justin, walks us through the types of videos you can create for each stage of the inbound methodology and how to successfully implement them.