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Let’s talk about tone and voice in your social media content. Here’s the honest truth: Humanizing your brand is no longer just an option; it’s a necessity. Humanizing your brand is a competitive edge in a highly competitive online world. People like to buy from people – they like making connections, and they like to invest their time and money in people they can relate to. That’s why tone and voice in your messaging are so important: Having a distinct tone and voice that reflects your values can help you connect with your audience in ways that business jargon simply can’t. It also sets you apart from other businesses and gets your content seen, clicked on, and engaged with. In other words, tone and voice turn your business into a brand.