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A long-term plan will help you identify and organize all the future initiatives and campaigns where content will need to be created. Developing your plan will help you create content more easily and on a consistent basis. In this lesson, you’ll learn how to create realistic goals for your audience (also known as buyer personas), perform an audit to identify content needs and gaps to build a helpful, relevant journey for your personas, as well as create your content compass by mapping out your content creation roadmap.