How to Create Your Instagram Brand Identity | Instagram Marketing Tutorial

Videos
Take the rest of this free online course in HubSpot Academy: http://bit.ly/2UpPItI

Developing tone and voice: https://www.youtube.com/watch?v=TU9nOVvFi2c

Instagram is all about the visual appeal to the viewer. The platform is easy to use and posting beautiful photos may seem like no big deal. But take a step back and think about a few things first. To really rock Instagram, you need to build a cohesive visual and content strategy that takes into account a variety of factors.

First, consider your buyer persona when thinking about how you want to develop your brand aesthetic. Is your audience young or old? B2B or B2C? Are they thrill-seekers or bookworms? Take a look at their demographics, their likes, and their interests when considering how to align your own content.

One way to get started is to take a look at your competitors and other brands that are doing well in the space. How do they present themselves? How do they unify imagery with fonts, filters, and colors?

Brands should also think about their tone and voice. VOICE is the distinct and steady personality or style of your brand. TONE, on the other hand, is a subset of voice. It refers to the moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.

Figuring out what the right tone is for a given post will vary depending on your audience, your message, and its purpose.

Products You May Like

Articles You May Like

Black Friday Must-Get: Save 36% on This 4K Drone
The Once-‘Thinnest State’ in the U.S. Is Taking a Bold Stance on ‘Fatphobia’ in Housing and the Workplace
The Most Important Shift Hybrid Workforces Need to Thrive Is the One Most Are Ignoring
Apple Moves to Sever Ties With Goldman Sachs — Here’s What That Means for Apple Card and Savings Holders
Start a Lucrative Side Hustle in the Booming Pet Industry With These 5 Pet-Related Businesses

Leave a Reply

Your email address will not be published. Required fields are marked *