The streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street. A couple of years ago a New York Times journalist joined the snaking line outside the Supreme store in Lower Manhattan, New York to gauge the mood of young skatewear obsessives and
Month: November 2019
So you’ve got an Instagram account. Maybe a few followers (thanks Mom!), you’ve posted a few times and even messed around with filters. Nice! You’ve set the stage, now let’s grow your account. Here are 6 tips to help you grow and manage your Instagram account the right way: Tip #1 Pick a theme/message No
This video is part of a free online HubSpot Academy course. Learn more about Instagram marketing here: https://bit.ly/2IpRVT7 Instagram is current the darling of the social world. Brands in particular love Instagram because engagement is higher. But how do you know if Instagram is right for you? In this video, our HubSpot Academy Social Media
Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental footprint, finding friendlier ways to travel is moving up the agenda. Realistically most people aren’t going to stop flying. Nor should flying become the
The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously plans this season, are they wasting their efforts at one of the most critical
It’s critical to know how to market, sell, deliver, and grow your agency. Inbound empowers agencies. If you’re looking to grow your business and career, enroll in HubSpot Academy: http://bit.ly/2NY9Lfr As an inbound agency, achieving profitability is likely your top priority. Having a healthy profit margin will help you do a number of things. And
If marketers are really committed to weaning themselves off short-term ROI and prioritising long-term growth they will need to get the C-suite on-side. Marketers’ obsession with maximising ROI is killing businesses and should therefore be tempered with an equal, if not greater, obsession with growth, says effectiveness expert and consultant Peter Field. He argues that
The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations. Join OptiMine CEO
Digital assistants, driverless cars and trucks, medical diagnostic software, research bots- These are just the beginning. Each month, job markets are transformed or reduced in size ten fold, as a workforce of one hundred becomes a systems administrator of one. Keynes’ decades old worry of the “new disease” of technological unemployment looms larger with each
Your Facebook ads will be expensive unless you improve your click through rate. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ There are two options you have when buying Facebook ads… either you pay per impression or you pay per click.
Quick tips for running any agency: 1. Track the time of your employees 2. Calculate your team’s utilization rate 3. Budget 10% to employee learning and growth 4. Add 15% to costs for account management tasks 5. Start your engagements with a workshop or game plan 6. Once you’re confident in your ability to deliver
Return on investment is the metric of choice for many marketers looking to define the success, or failure, of their latest campaign. But what if a focus on short-term gains is jeopardising the potential for future growth? Return on investment (ROI) has become close to an obsession in marketing in 2019. Finding a formula to
Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams to snag critical martech tools at a bargain. Many marketers are so focused on finishing up their campaigns for Black Friday
In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their
We’re told to grow at all cost: get in people’s faces, demand attention, and never put the phone down. At HubSpot, we see a different way. We believe that growth doesn’t have to come at the cost of the customer. We choose to Grow Better.
Everyone is blogging, so you should to right? Although blogging can be a great way to generate traffic, it takes time before you will see results. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ I started blogging around November 2013 on
Tribute to Entrepreneurs Part III – Dad’s Letter To Son https://www.marketing360.com/ — Script: Son, I’ve battled this illness as long as I can and given it all I’ve got but God’s calling me home now. Thus, I’m writing you this letter in my final days on this earth in hopes that the lesson’s I’d prayed
This lesson is part of a free online course on content marketing. Take the full course here: https://bit.ly/2SQkCyX You can have the best company, the best products, or the best services, but if you’re not able to communicate that to your audience, then you risk losing them. In this video, you’ll learn how we get
The pulling of each measurement lever at each stage should carry a different strategic objective, sticking to one is just daft. The demand for marketers to be more robust in the measurement of the value of what they oversee dates back decades. Indeed, Philip Kotler’s 1967 Marketing Management textbook was an attempt to put the
This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:
Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If
Ready to get certified in Inbound Sales? Find your free certification course in HubSpot Academy: https://bit.ly/2MupE0u We get you have a quota to hit, but saying these things won’t help you get there. Sales success relies on building personal relationships, not reciting a one-size-fits-all sales script. While there is no right thing to say in
Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics // Marketing is hard! But it doesn’t have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Today, I’m going to share
In this video we break down 6 tips on how to build customer loyalty. Check it out! – by Marketing 360 https://www.marketing360.com/ Customer loyalty is key to success. Without loyal customers you’re a hamster on a wheel. It’ vital you keep your customers coming back, sending referrals and leaving reviews! Tips Covered In Video: 1-
The HubSpot Product Spotlight gives you the scoop on the latest and greatest updates to the HubSpot tools. Learn how to use the tools and grow your career with free online training: https://bit.ly/2tQWi1f
Gap’s Old Navy brand to switch to brand building after admitting to short termism Gap says it will spend more on long term activity for its Old Navy brand after seeing sales dip 4% in its last fiscal quarter. Speaking to analysts following its third quarter sales results, CFO Teri List-Stoll, admitted it has focused
Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com. The test was confirmed by Twitter’s standalone app TweetDeck, which enables users to manage, sort, and schedule tweets across
A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor’s contact information. Learn more about the best practices for generating leads with high-converting landing pages here: http://bit.ly/2LXKHbp Music by: Gyasi Beats (@gyasibeats on Instagram)
Today I’m going to share five SEO mistakes that are going to kill your traffic if you keep doing them. There are lots of SEO tips that used to work in the past but won’t help your SEO in 2019. Whether you’re a beginner or advanced search engine optimization expert, after you stop making these
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