The buyer’s journey is the active research process someone goes through leading up to making a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or comparing their top choices when they’re ready to make a purchase.
When your prospects are considering your product versus your competitors, you want them to choose you right? Learn how to optimize the buyer journey so you end up on top: http://bit.ly/2NEky1K