Clay Christensen: The “Job” of a McDonald’s Milkshake

Ready to maximize your presence in the market by understanding your prospects’ Jobs-To-Be-Done? Watch the full lesson:

What is the “job” of a McDonald’s milkshake? That’s what Harvard Business School professor and disruptive innovation expert Clay Christensen asked when McDonald’s approached him looking to innovate on their milkshake product line. By uncovering the job-to-be-done by a McDonald’s milkshake, they realized that the market for milkshakes was actually seven times larger than they had thought.

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